India’s streaming market is breaking new ground and platforms such as Netflix, Amazon —Prime, Voot, Hotstar, Alt Balaji — are growing thrice as fast as TV viewership in India. This line-up cuts across genres from horror to fantasy and in locations from Leh to Mumbai. So, I thought as a filmmaker, I should probably take that step and accept technology. It not only provided the audiences shock value but also exposed them to content they would never have imagined playing out on the big screen. We can stream on our devices, wherever and whenever we want.In 2017, Todd Yellin, the product head of Netflix pitched an idea to the creators of Black Mirror. . She not only gets a much longer run time but also a wider audience. Last month, the streaming giant has taken its first major step in offering an entirely new experience to its more than 135 million worldwide subscribers with an interactive episode titled Bandersnatch.
Buoyed by the roaring success of its first Indian original Sacred Games, Netflix has now also announced nine new originals from India, with a major focus on the vernacular audience. Thereafter people through television, through different channels started seeing a lot more content.Radhika Apte in the horror web-series Ghoul based on the Arab folklore monsterContent is KingWhile most OTT platforms entered the market with catch-up shows, it was Netflix and Amazon Prime that blazed the trail with original content.”Saif Ali Khan as police officer Sartaj Singh in the Netflix originals Sacred GamesLast year, Leena Yadav’s Rajma Chawal was among the four originals Netflix released in India. With this move, the online streaming giant is looking to disrupt the way we watch shows. Not to be left behind, Amazon prime has planned 20 Originals from India spread over 2018-2019. Also, for the simple reason that it has such a wide reach and as a filmmaker what else do you want?” she asks.
A quick dipstick of urban India’s viewing choices, or even a cursory glance at the screen of the person sitting next to you in the train, bus or Uber pool, will reveal that video streaming has replaced the infinity scrolling on Facebook and Instagram on their daily commute. Netflix’s upcoming list of films includes Bulbul produced by Anushka Sharma, Cobalt Blue (based on a popular Marathi novel), 15th August (Marathi film produced by Madhuri Dixit), Music Teacher, Hotel Mumbai (starring BAFTA-winning actor Dev Patel), and another Marathi film produced by Priyanka Chopra, among others.It is worthwhile to note that over the years, watching a show or film is no longer restricted to only theatres or living rooms. The evolution of cinema revolves around its digital innovations - all in a bid to reach a wider audience. From single screen to multiplex, television to a laptop and even mobile phones today, cinema travels to multiple screens. Young Indians seem to have pulled the plug on their television sets, even though the umbilical cord of cable TV and DTH have not been severed yet in most urban homes.
It is true that digitalisation surpasses all boundaries of time and space and is the preferred option of the gen-next. Even though the film uses food as a metaphor in its title, releasing the film on Netflix draws parallels to the theme. Amazon’s hit shows such as The Man in The High Castle, Grand Tour and Goliath and popular Netflix series such as Narcos, House of Cards and Stranger Things have created a new viewing culture in India. She says, “My film deals with two generations (father and son) and accepting technology as a mode of communication is the major part of my theme in the film. His idea was to create an interactive film where the viewer controls the outcome of the story by making crucial decisions for the lead characters. Leena is well aware of the pulse of digital India and wants to hold her ground in the face of its tectonic shifts and movements.
While the younger generation has chosen its loyalties with web streaming platforms, these companies are now looking at investing in native content to lure non-users. “Earlier, we had very limited content and thought that is what defines entertainment. While announcing the line-up of shows for this year at the See What’s Next: Asia event, Ted https://www.yolicable.net/product/rca-cable/ rca subwoofer cable Manufacturers Sarandos, Chief Content Officer for Netflix, said, “We celebrate India today with an incredible line-up of original films and series that are right now filming across India. Web-streaming platforms are exposing the audiences to genre-defying content at a speed that commercial cinema may find hard to keep up with. The breadth of stories with its local settings and complex characters is incredible and we can’t wait for people to discover and fall in love with them
Buoyed by the roaring success of its first Indian original Sacred Games, Netflix has now also announced nine new originals from India, with a major focus on the vernacular audience. Thereafter people through television, through different channels started seeing a lot more content.Radhika Apte in the horror web-series Ghoul based on the Arab folklore monsterContent is KingWhile most OTT platforms entered the market with catch-up shows, it was Netflix and Amazon Prime that blazed the trail with original content.”Saif Ali Khan as police officer Sartaj Singh in the Netflix originals Sacred GamesLast year, Leena Yadav’s Rajma Chawal was among the four originals Netflix released in India. With this move, the online streaming giant is looking to disrupt the way we watch shows. Not to be left behind, Amazon prime has planned 20 Originals from India spread over 2018-2019. Also, for the simple reason that it has such a wide reach and as a filmmaker what else do you want?” she asks.
A quick dipstick of urban India’s viewing choices, or even a cursory glance at the screen of the person sitting next to you in the train, bus or Uber pool, will reveal that video streaming has replaced the infinity scrolling on Facebook and Instagram on their daily commute. Netflix’s upcoming list of films includes Bulbul produced by Anushka Sharma, Cobalt Blue (based on a popular Marathi novel), 15th August (Marathi film produced by Madhuri Dixit), Music Teacher, Hotel Mumbai (starring BAFTA-winning actor Dev Patel), and another Marathi film produced by Priyanka Chopra, among others.It is worthwhile to note that over the years, watching a show or film is no longer restricted to only theatres or living rooms. The evolution of cinema revolves around its digital innovations - all in a bid to reach a wider audience. From single screen to multiplex, television to a laptop and even mobile phones today, cinema travels to multiple screens. Young Indians seem to have pulled the plug on their television sets, even though the umbilical cord of cable TV and DTH have not been severed yet in most urban homes.
It is true that digitalisation surpasses all boundaries of time and space and is the preferred option of the gen-next. Even though the film uses food as a metaphor in its title, releasing the film on Netflix draws parallels to the theme. Amazon’s hit shows such as The Man in The High Castle, Grand Tour and Goliath and popular Netflix series such as Narcos, House of Cards and Stranger Things have created a new viewing culture in India. She says, “My film deals with two generations (father and son) and accepting technology as a mode of communication is the major part of my theme in the film. His idea was to create an interactive film where the viewer controls the outcome of the story by making crucial decisions for the lead characters. Leena is well aware of the pulse of digital India and wants to hold her ground in the face of its tectonic shifts and movements.
While the younger generation has chosen its loyalties with web streaming platforms, these companies are now looking at investing in native content to lure non-users. “Earlier, we had very limited content and thought that is what defines entertainment. While announcing the line-up of shows for this year at the See What’s Next: Asia event, Ted https://www.yolicable.net/product/rca-cable/ rca subwoofer cable Manufacturers Sarandos, Chief Content Officer for Netflix, said, “We celebrate India today with an incredible line-up of original films and series that are right now filming across India. Web-streaming platforms are exposing the audiences to genre-defying content at a speed that commercial cinema may find hard to keep up with. The breadth of stories with its local settings and complex characters is incredible and we can’t wait for people to discover and fall in love with them
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